Unexpected change of address for Droog Design . Two years ago, the Dutch brand had landed in New York opened its first U.S. showroom, discussed in a commercial operation that led to ‘ removal of Gijs Bakker from the direction of the brand, now led exclusively by Renny Ramakers.
Today, the gallery of Greene str. suddenly closed its doors to reopen in a new and somewhat ‘unpredictable location: Las Vegas. Starting tomorrow, in fact, the reference will be American Droog The Cosmopolitan Hotel on The Strip, main course and bustling city, as well as real epicenter of nightlife in the city in the desert. One thing that may leave some ‘shocked, given that it is a little’ effort to involve the conceptual design of Droog with kitsch with which we usually think of Las Vegas, a place far away from the routes of the design in the United States, all located between the Big Apple, Miami and San Francisco.
But apparently the time is ripe for the curves of supply and demand come to life in a new geography that is emerging following the stress and the advances of new commercial and financial strong subjects. In fact, we learn that the new opening has been determined by a flattering proposal, came from The Cosmopolitan in a time not bright for the New York design galleries. In addition to Droog, it seems that it was none other than Moss , address for excellence among the galleries and limited edition true trailblazer for new trends, to suffer from the recession: the gallery in Soho, which had closed its doors in October, is successful to save only in extremis, also celebrating its 15th anniversary at Design Miami.
The figure, it seems, is interesting for two reasons. First, because the official world of art galleries still seems distressed, obviously more than initiatives and inauguration not tell by the touch of glamor. Secondly, because the chances of recovery and redemption come from other places, often far from the tradition of the project but obviously ready, more than we think, to incorporate new applications and new proposals. So we must prepare for a new geopolitics of the design, all focused on the interception of a new application, so far (in our heads?) Prevented? Open bets. But in the meantime, prepare to start new routes along the shores of design for unexpected and unpredictable.