e-Types and concept store in Copenhagen where to buy digital font physically

The Danish agency e-Types has opened a concept store in Copenhagen, where customers can go to physically buy digital font. The transformation between real and virtual is so upside down and understood in a new way: what is digital it becomes physical, then return in the virtual world, where he found a place of choice.

In store customers actually buy USB media on which they were loaded fonts, unlike the online shop Playtype , where they are downloaded or received via mail.

Within the concept store all items are branded with the font of the company, the store will remain open for one year only.