It ‘started from Milan,’ Dress the event chair, Dress up the chair, which celebrates the quality of the products Artek, In the seventy-fifth year of operation. The campaign aims to highlight the quality and craftsmanship of the products that Artek invited internationally renowned artists and designers to play the iconic Armchair 400 designed by Alvar Aalto, Affectionately nicknamed ‘The Tank’, the chair was commissioned by the Milan Triennale in 1936.
The campaign will go on tour in New York, Sydney, Tokyo and Helsinki where all versions will be reunited for a final exhibition.
The chair 400 has been dressed in Milan from Kew Missoni fabric, then to New York took place thanks to a reinterpretation Maharam, the manufacturer of fabric of Philadelphia, who used a zebra-striped upholstery greatly appreciated.
The latest stage of the campaign was in Sydney, Australia where the famous armchair has passed under the hands of Anibou, the Australian high-end furniture showroom and design partners twenty years from Artek, has created a version eel skin chair of the tank and the stool 60. Anibou also coordinated the campaign as well as Melbourne to Sydney, and has organized an exhibition for the Australian press with a real workshop in Melbourne.
Other pieces were wrapped in a cloth in hand wool black or brown that has been specifically designed for this application. Another version has a canvas classic embroidered linen Tyrolean motifs by Sabine STEIM. The last is a rather neutral composition of merino Maharam felt and horsehair together.