Ikea sofas to femata bus

Ikea never ceases to amaze! The world’s most popular Swedish brand was not limited to a simple advertising campaign through the normal means of communication … has abandoned the classic commercials that furnish Paris! That’s right, the colossus of ‘Furniture low cost Ikea furnished with comfortable sofas and welcoming as many as 12 shelters Transportation around the city of Paris. But let’s look more closely at this unique and fun initiative!

Ikea has become one of the brand by far the most famous and renowned in the world and this thanks to his outstanding collection of Mobile, Accessories and complements design characterized by a fresh, young and very affordable costs!

For its advertising campaign in France was entrusted to the Agency of the French Ubi Well that has made for the Swedish company a terrific initiative.

Leaving from television screens, from radio frequencies and the mega billboards, Ikea has decorated with his sofas 12 different shelters in Paris public transport.

What better way to understand and appreciate the chairs Ikea than to try? And maybe after a long day of work waiting for a bus perpetually late?

The famous Swedish brand is not new to these initiatives have been the last time the subway stations of Paris for the occasion by decorating sofas and lights signed strictly Ikea.

Original, do not you too?