The rebrand of Erasmo Ciufo and Carla Traini

Ninety years of history next year, the name Alemagna is one of those intertwined with the imaginary Italian and Milan in particular. One of the most famous confectionery industries of our country, with a strong tradition and solid iconography that has endured for decades.

Over time, the son of Joachim Alemagna father expanded the business, strengthening even more the reputation of the company’s brand: the Cathedral of Milan stylized, which makes explicit the link the company with capital of Lombardy (the first bar and pastry shop arose Alemagna precisely in the Duomo square).

The rebranding is a collaborative effort of Trunks Ubertis Milano SpA and Carmi. The project team have worked with, among others, Erasmo Ciufo for Corporate Design Carla Traini for Packaging Design. Alemagna received the award for “Best Corporate Design” and “Best Packaging Design” at the Grand Prix Award 2010.